No matter what business you are in, if you have a website, you need to optimize it so it ranks high in the major search engine results. This is called search engine optimization or SEO. SEO consists of techniques and tools designed to increase the visibility of your website when visitors search for a particular keyword or phrase online. The higher your website ranks in the search engine results, the more traffic and visitors to your site. There are several steps you can take to help improve the SEO and thus the visibility of your website on your own.
Check Your Search Engine Ranking
Until you know where your site currently ranks in the search engine results, you do not know what you need to improve upon. Keep tabs on your page rank using SEO tools such as Google toolbar and Alexa. You should also frequently check your website logs to see where you are getting visitors and the search terms they are using.
The Right Keywords
As you create content for your website, you must strategically place the right keywords throughout your site. Use appropriate keywords in your URL, your content, your headlines, and in your image names. As you think about keywords, think about what terms people might use to search for your products or services. These are the best keywords to use on your site. The page header and the title bar are two of the most important places to use keywords. Do not overuse keywords, however, or you could be penalized by the search engines, especially Google.
Integrating internal links to your site is one of the easiest ways to boost your traffic. When you create new content, always link back to archives and when you do, ensure the anchor text is search-engine friendly. This means using relevant keywords in your anchor text. Be sure your links are useful and link to helpful information.
Adding a sitemap to your website is very easy and makes it easy for the search engine spiders to crawl your site and rank it. A site map has links to all the major pages on your site and the fewer clicks it takes to get to your site pages, the better.
The Right URLs
Use keywords in your URL names helps the search engines find them. It is easier for a search engine to understand example: www.yoursite.com/yourservice-city than www.yoursite.com/11765.
Create Good Image Descriptions
Another great way to enhance the SEO of your site is to provide image descriptions that include keywords. Add an ALT tag and then use a description that is rich with keywords for every image on your website. This visible text for each image is valuable SEO information.
Create Great Content
Your site needs to have updated and fresh content at least twice a week and preferably every day. The search engines like sites that have content which is frequently updated and useful to its readers. Integrating a blog into your website is a good way to add fresh content.
These tips for SEO will help you ensure your website is visible in search engine results. Keep your content fresh and use keywords strategically throughout your site and you should see an increase in visitors.